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Looking to sell your horse?

Sell your horse in Horse & Hound magazine and online

For only £35 your horse will appear in Horse & Hound magazine for a week and online until your horse sells.

Advertising with Horse & Hound allows you to reach 1,145,208 prospective buyers*. In addition to this market-leading reach, buyers can easily search to find your horse and contact you directly.

Horse & Hound allows you to add photos and videos, manage your own adverts and securely accepts all major credit cards.

You can also advertise horseboxes, property, jobs, dogs and more.

* Annual, across and H&H magazine. Data from Insight survey Jun ‘15 and NRS Jan-Dec ‘15.


"I have had great success buying and selling quality horses through Horse & Hound" — Mary King

"I was surprised how cheap it was to advertise with Horse & Hound. I sold him that very weekend" — Mrs Somerfield, Derbyshire

"Well… I have to say Horse & Hound online ads really are the best for response! I need a PA to take all the calls! Three adverts put on at 10am – I’d had over 35 emails/texts/calls by the evening!" — Ellen Blackburn, Lancashire

Tips to write a horse for sale advert

  • Keeping your advert succinct is key when writing a classified advertisement to sell a horse online or in a magazine. Potential buyer don’t want to read an essay, although they do need all the horse’s vital statistics including: age, height, colour, breeding, experience, temperament, competition record and whether it has any vices.
  • Apart from giving your horse’s vital statistics, the advert should draw attention to anything that makes your horse sound special. A horse’s breeding can attract interest from buyers, so it’s worth mentioning a famous or successful sire.
  • Photographs and video are useful to prospective buyers and can cut down on time-wasters, but it is important that they show the horse at its best and are appropriate. If you’re selling a showjumping, use pictures of the horse jumping at the level of competition you’re advertising it at.
  • Horse for sale adverts with photos and video increase the likelihood of a quick sale, because potential buyers will have decided this is the type of horse they are interested in buying before making that all important call to organise a viewing.
  • Most buyers have a budget and many are put off if a price is not given or if “substantial price required” or PAO (price on application) are used. There is no point in people responding to your advert if they do not have the funds to match your asking price. Not giving a price will also exclude your advert from online searches for horses within a specific price range.
  • To decide on a price, check out other similar horses being advertised in your area on the internet. Bear in mind that these are asking prices and most buyers will try to haggle. Pricing horses too high is the most common reason for horses remaining unsold.
  • Include the area of the country where you are based at the end of the advert and list a landline telephone number as well as a mobile if you can.
  • Once you have written the advert ask yourself “would I go and see this horse?” If the answer is no, you need to rethink the advert.

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